Following client feedback and my own accessibility audit, I identified key contrast issues - especially around the main CTA to book tickets.

Users struggled to clearly see and interact with key CTAs, especially on mobile devices.

The low contrast between text and background made important actions like booking tickets less obvious, impacting overall conversion.

 

This impacted usability and ticket sales, so I updated the colour system & font size to meet WCAG AA standards, using high-contrast, brand-aligned tones.

I also increased the visual weight of CTAs to ensure they felt tappable and action-driven.